Transforming FMCG Wholesale in Singapore
Since our inception in 2018, Direct Wholesale has aimed to revolutionize wholesale FMCG (Fast-Moving Consumer Goods) distribution in Singapore and Southeast Asia.
Founded by seasoned industry veterans, we’ve navigated supplier skepticism, volatile markets, and fierce competition—and grown stronger through it all with innovation and resilience.
Who We Are
Direct Wholesale (DW) is a premium online marketplace for wholesale and export of FMCG products. With over 6,000 SKUs spanning food, beverages, household essentials, baby care, and more, we offer a seamless B2B shopping experience.
- Current Reach : Singapore and Southeast Asia
- Upcoming Expansion : Dubai, Q1 2026, increasing our global footprint
Our Vision
To redefine wholesale trade—making it smarter, faster, and more accessible for everyone involved: buyers, suppliers, and brands.
Our Promise: What Sets Us Apart
Price Transparency
We deliver fair, consistent, and competitive pricing—always.
Quality & Variety
Discover a rich selection of well-known global brands alongside rising-star niche items.
Informed Purchase Decisions
Our platform features detailed product descriptions and specifications to help you order with confidence.
Simplified Ordering
Bulk buying is intuitive and efficient through our user-first digital interface.
Exceptional Service
Expect responsive support, fast communication, and dependable delivery you can trust.
Intelligent Logistics
By leveraging technology for inventory, pricing, fulfillment, and customer engagement, we build a streamlined supply chain that reduces delays and cost.
Empowering Every Link of the Ecosystem
Manufacturers & Distributors : Scale your reach while maintaining total brand control
Bulk Buyers & Retailers : Enjoy transparent pricing, simplified procurement, and healthier margins.
Niche or Emerging Brands : Boost visibility and accelerate growth on our trusted platform.
Our Future Ambitions
- Emerging as one of the world's largest B2B e-commerce platforms
- Establishing a digital-first standard in FMCG wholesale
- Bridging global wholesale with seamless accessibility
Why Direct Wholesale is the Best Choice
- Backed by a professional in-house logistics and admin team
- Embedded in Singapore’s powerful trading hub reaching across ASEAN
- Enhanced by robust marketing and tech-driven brand support