DirectWholesale is Singapore’s most trusted B2B online marketplace for wholesalers, distributors, exporters, and importers. Headquartered in Singapore, we specialize in delivering competitive pricing on a wide-ranging portfolio of global and emerging FMCG brands — all supported by our core principles of transparency, authenticity, and regulatory compliance.

Why Choose DirectWholesale as Your Strategic Partner?

Transparent Pricing – No Hidden Surprises

We believe in complete transparency. All pricing is upfront and clearly stated, ensuring you know exactly what you’re paying for. No hidden costs, no last-minute add-ons — just fair and honest pricing.

Authenticity You Can Trust

Every product listed on our platform is sourced exclusively from verified and legal suppliers. This guarantees 100% authentic products, providing peace of mind for your business and customers.

Legal & Secure Trade Assurance

All transactions strictly comply with Singapore’s trade regulations and international import/export laws, ensuring safe, compliant, and risk-free procurement for your business.

Tailored B2B Procurement Solutions

Every business is unique — and so are your sourcing needs. At DirectWholesale, we collaborate with businesses of all sizes to deliver customized procurement strategies that align with your operational goals and budget.

As a DirectWholesale for Business client, you gain access to:

• Dedicated Account Management – Personalized support for seamless operations
• Exclusive Access to Global FMCG Brands – From household names to niche market leaders
• Flexible Bulk Pricing Options – Designed to maximize cost-efficiency and ROI

Convenient Domestic Payment Options (Singapore)

We make B2B payments simple and secure with multiple local payment solutions:

• Credit & Debit Cards
• Direct Bank Transfers (via UEN or account number)
• InvoiceNow / PEPPOL E-invoicing – Digital, fast, and paperless
• GeBIZ Registered – Integrated with Singapore’s Vendors@Gov procurement platform

Global Trade Support for Overseas Clients

Expanding globally? We provide end-to-end international trade support for businesses worldwide, backed by our expertise in global FMCG markets:

• Secure International Bank Transfers & Deposits
• Flexible Payment Terms : Balance payment upon submission of Bill of Lading (B/L) copy
• Market Expansion Assistance : Helping you grow into high-demand regions
• Strong Global Network : From SMEs to multinational corporations

Global Reach with Local Expertise

DirectWholesale isn’t just a marketplace — we are a strategic partner in your growth journey. With years of experience in international FMCG trade, we’ve built a robust network of suppliers, logistics partners, and business clients across Southeast Asia, the Middle East, and other emerging markets.

We understand that success in new territories requires more than products — it needs strategy, market intelligence, and reliable execution. That’s where we deliver unmatched value.

What Makes DirectWholesale Different?

• In-depth Regional Market Insights : Get guidance on consumer trends, demand patterns, and compliance requirements in your target regions.
• Comprehensive Logistics & Documentation Support : From freight booking to customs clearance, we ensure timely, hassle-free deliveries.
• Localized Business Partnerships : Access trusted partners who can help you navigate new markets confidently.
• Cross-Border Compliance Expertise : Avoid costly delays with our compliance and regulatory support, including taxation, labelling, and import/export laws.

The Outcome?

• Faster Market Entry
• Lower Risk Exposure
• Higher ROI on Every Transaction

All powered by DirectWholesale’s commitment to long-term, sustainable growth.

DirectWholesale: Your Strategic Trade Partner

We go beyond supplying FMCG products — we empower your business to scale globally with confidence, agility, and the right market strategy.