Bulk buy of FMCG doesn’t get any better than with Direct Wholesale, the destination platform of choice for all your FMCG procurement needs. Combining our decades of expertise and experience in the industry with modern e-commerce and digital technology to disrupt the conventional inefficient ways of FMCG bulk procurement, we redefine your buying experience and deliver the benefits that you truly want and need.

what you get


Our strong relationships with brand principals and smart approach to inventory ensure that you will always get a better deal with us.


We source all over the world to give you access to niche brands and unique products not found in mainstream retail nor carried by other wholesalers.

Consolidated purchase & delivery

Regardless of the brands you buy from, we consolidate your order items before sending them to you, saving them you the hassle of tracking multiple deliveries.

buying assistance

We are readily available on live chat or email to provide you all the help you need in getting your wholesale procurement objectives met.

major & niche brands all on one platform