Direct Wholesale Pte Ltd (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.directwholesale.com.sg/

By accessing or using our site, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree, please discontinue use of our services.

1. Data We Collect

We may collect the following types of data:

• 1.1 Anonymous Usage Data
  
  • Automatically collected when you browse our website.
  • May include pages visited, referring websites, traffic sources, time spent on the site, and browser type.
  • This data is aggregated and does not identify you personally
• 1.2 Personal Data Provided by You
  

  We collect information that you voluntarily submit, including but not limited to:

  • Name, email address, phone number, billing/shipping address
  • Details provided through contact forms, account registration, surveys, or feedback submissions
  • Payment information when making purchases (processed securely through payment gateways; we do not store card details)
• 1.3 Data from Other Sources
  

  We may receive information about you from trusted third parties, such as delivery partners or marketing platforms, to improve our services.

2. How We Use Your Data

We use your personal and anonymous data for the following purposes:

• Responding to inquiries, service requests, and complaints
• Processing and fulfilling orders
• Providing after-sales service and support
• Personalizing your website experience
• Improving our products, services, and website functionality
• Detecting, preventing, and addressing fraud or security issues
• Enforcing terms, policies, and legal agreements
• Sending promotional offers or newsletters only with your explicit consent
• Meeting legal or regulatory obligations under Singapore's Personal Data Protection Act (PDPA) or other applicable la

3. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data. We may share information only in the following cases:

• Legal Obligations: When required by law, court orders, or government requests.
• Service Providers: With trusted vendors or partners who process data on our behalf (e.g., payment processors, delivery companies).
• Business Transfers: In case of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

All third parties handling your data are required to comply with strict confidentiality and data protection measures.

4. Data Security

We implement appropriate technical, administrative, and physical safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction.

Security Measures May Include:

• Secure Socket Layer (SSL) encryption for data transmission
• Restricted access to personal data by authorized personnel only
• Regular monitoring and vulnerability assessments

Important: While we take strong precautions, no online transmission or storage method is completely secure. You are encouraged to:

• Use strong, unique passwords
• Log out after each session
• Avoid using public/shared devices for transactions

5. Data Retention

We retain your personal data only for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, tax, accounting, or regulatory obligations
• Resolve disputes and enforce agreements

When no longer needed, data will be securely deleted or anonymized.

6. Cookies and Tracking Technologies

We use cookies to:

• Analyze website traffic and usage trends
• Enhance your browsing experience
• Remember preferences for future visits

Your Choices:

• You can disable cookies via your browser settings.
• Disabling cookies may affect certain features or functionalities.

7. IP Addresses

When you visit our website, we may log your IP address, date, time, and duration of visit for:

• Traffic monitoring and analytics
• Security and fraud prevention
• Improving website performance

8. Your Rights

Under the PDPA and other applicable laws, you have the right to:

• Access your personal data
• Correct inaccurate or outdated data
• Withdraw consent for specific uses of your data
• Request deletion of your personal data (subject to legal retention requirements

To exercise your rights, contact us at [Insert Email Address].

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in:

• Legal requirements
• Business operations
• Technology advancements

Updated policies will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy regularly.

10. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Direct Wholesale Pte Ltd
Email: info@directwholesale.com.sg
Phone: (65) 92959883