FMCGs, or fast-moving consumer goods, are one of the most important drivers of Asia’s surging economies. These non-durable products are considered everyday essentials all over the world, with goods ranging from food, beverages and toiletries to cosmetics, stationery and non-prescription medicine.

Forecasts estimate a third of the world’s consumer packaged goods growth will come from Asia until 2023, with global industry share at 35 per cent as early as 2022. This rapid growth has paved the way for bigger and better opportunities for the wholesale traders providing goods to the region’s businesses, institutions and governments. 

But increasing demand isn’t the only consideration for modern FMCG companies. The wholesale landscape is transforming at an unprecedented pace, with traditional brick-and-mortar retailers forcing to adapt as consumers move to online shopping for everyday products. The convenience of digital platforms hasn’t proven to be the only benefit, with businesses and suppliers utilising ecommerce to cut the costs and limitations of physical shopfronts.

Reinventing the Wheel: Revolutionising FMCG Wholesale Trade in Singapore

The rising, evolving FMCG sector of the last decade created a need for wholesalers to adapt to the needs of modern consumers and suppliers. In 2018, a group of experienced FMCG pioneers joined together to establish Direct Wholesale with a clear mission: to make bulk buying easy, convenient and reliable for consumers, small to medium enterprises and suppliers in Singapore and throughout the Asia-Pacific. 

Achieving these goals did, at first, feel like reinventing the wheel. Traditional wholesale has thrived for decades, but the industry was able to remain mostly unchanged as long as it coped with the ever-increasing global population. The arrival of the digital age was a different story, as rapid technological improvements and changing consumer habits led online shopping to evolve from a luxury to a necessity.

Even by the early 2010s, it didn’t take an expert to see that people were spending less time strolling through shopping centres and more time at home, browsing online catalogues on their computers, tablets and smartphones.

The First Wholesale E-Distributor in Singapore

For suppliers, making the transition to a digital world is a puzzle which can only be solved with innovation. Direct Wholesale took on this challenge, seeking to redefine FMCG wholesale with integrated ecommerce solutions. The benefits that ecommerce provides – convenience, efficiency and flexibility – reflect the broader culture of change we wanted to create within the industry. Only with a focus on remaining productive and adaptable were we able to set the new standard of FMCG distribution as Singapore’s first wholesale e-distributor. 

Direct Wholesale enables bulk buying by providing a convenient, reliable digital platform that connects buyers with suppliers. With our extensive buyer network and handling of all logistics, everyone gets a better deal, with prices kept low and traditional inefficiencies ironed out of the process. 

How Does Direct Wholesale Benefit Supplier?

Ecommerce is an undeniable game-changer for suppliers looking to break the shackles of pre-digital trading. Direct Wholesale’s vast distribution network gives suppliers the ability to do business at an unlimited scale, reaching previously untapped customers and businesses in Singapore and throughout the Asia-Pacific region. 

Suppliers also benefit from our extensive marketing strategies, which create new sales opportunities through effective, measurable campaigns on digital channels.

How Does Direct Wholesale Benefit Bulk Buyers?

Direct Wholesale is built to meet the needs of the modern buyers, giving them access to a massive range of products at competitive prices and an efficient, seamless supply chain, along with quick support to ensure purchases get to the right place at the right time. 

Whether you’re a buyer or a supplier, find out more about who we are at Direct Wholesale and don’t hesitate to get in touch if you need more information on how you can leverage our platform.